KAIZEN™ in Marketing

From Knowledge Leadership
To Insight Leadership and Digital Mastery

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33
%
of leaders believe that marketing influences results
34
%
of customers retaliate after an undesired contact
57
%
of the purchase decision is made before reaching out suppliers
3
%
average qualified lead conversion rate to revenue
51
%
of customers tune out companies' marketing efforts

Mission

If you have the mission of:

• Generating more qualified leads

• Penetrating a new market or building brand awareness in an existing market

• Enriching the customer database

• Designing new offers to test with customers

Challenges

Roadblocks impeding you from fully succeeding


KAIZEN™ offer checklist

The choice of market penetration strategy is impacted by a lack of market visibility


KAIZEN™ offer checklist

Misunderstandings between customer interests and behavioural patterns


KAIZEN™ offer checklist

Long and drawn out innovation cycles and/or low customer acceptance of novelties


KAIZEN™ offer checklist

Difficulty estimating the return on investment of marketing initiatives


KAIZEN™ offer checklist

Difficulty standing out from competition

Solutions

You need to develop:

Market Visibility

VOC Discovery

Design Sprints

Challenger Marketing

Digital Marketing

Reach best-in-class performance

VOC Cycles in B2C
Design Sprints for the Checkout Area
Using Marketing to Drive Growth

Start with a Value Stream Analysis

During the Value Stream Analysis workshop, we will create an improvement vision for your organization, business unit or department. By working alongside your team, we will understand the current state of the business processes, design the Value Stream Vision and define an implementation plan to achieve the desired results.

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